Indian Motif

About Me

Indian Motif

About Me

Indian Motif

About Me

Indian Motif

About Me

Indian Motif
Indian Motif
I’m an Indian designer specialising in UI/UX Design, focused on adding personality and relatability to product designs.
Always curious and a child at heart, I’m keen on understanding and exploring our ever-shifting and ever-growing world. I draw inspiration from our diverse culture. With research as my map and empathy as my compass, I navigate towards the best solution for users and businesses alike. As a passionate visual storyteller, I strive to add emotion to digital interfaces with a focus on typography.
Ashwin analysing data during his workation
While working at Please See, I built a UI/UX team for the company from the ground up while leading projects of various scales and types. Over the span of 3+ years, I’ve successfully managed to work across varied sectors, ranging from super technical fintech brands to new and upcoming NGOs, all making an impact in their own ways.
You’ll find me scouting for offbeat locations, learning origami and  fascinated by cardistry when I am not designing. The creative in me never sleeps and is forever looking out for Indian design aesthetics around. On the rare occasion that my phone comes out for a photo, it will be to click a picture of signages in different languages.
Indian payphone on a blue wall
Indian Motif

How I Do What I Do

Indian Motif
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Profile
01
What is my process?
A journey is way easier with a map.

My map begins with primary and secondary research techniques. With insights and a clear picture of my end consumer, I strategise my way to tackle problems that need solving – both functional and aesthetic.

With great attention to detail, I then start designing how my website or product looks, behaves and interacts to meet the goals set in my research stage.

A thorough evaluation process helps me review my designs and not lose sight of the product’s purpose. To achieve the desired result, I keep myself open to going back to the drawing board when required.

Finally, I close every project with detailed documentation that helps developers to understand my vision, building a partnership of trust and understanding for future collaborations
02
What type of works do I take on?
I prefer working and designing for everything from large scale products that can involve custom coding,  heavy use of interactions and multiple user journeys to just helping skin products using themes and everything in between.
When I'm not working with products, I help with branding, typography heavy projects and art direction for digital.