How might we create a digital service that looks, speaks and behaves like a category expert on power with brands like Zomato and Swiggy for middle class income group and above in Tier 1 and Tier 2 cities of India to increase and ease out product discovery and decrease dropouts at checkout?

How might we improve accessing the company case studies for future work collaborations and future hires to leave a lasting impact about the company's processes? How might we add more personal touches to display the company culture while retaining the user onto the website?

How might we showcase the brand's tech prowess in an unprecedented way to entrepreneurs and fintech decision makers in urban areas to achieve brand awareness and recall through an interactive storytelling format?

How might we showcase the brand's individual strengths to a wide group of people across different economic classes while making sure that the delivery of brand message ain't a hindrance to having an accessible website?