Meatigo

DTC • UX/UI • Start-to-End
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Meatigo is a gourmet meat provider with over +150 options of antibiotic-residue and hormone-free poultry, red meats, delicatessen and imported meats, fish and ready to eat and have it delivered right to their doorstep in less than 120 minutes.
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Year
2022
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project involvement
High
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role played
Lead UI/UX Designer
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website status
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Live
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brand problem

How could Meatigo tell their consumers about their expertise in the space and inform them about their offerings?

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UI/UX problem
How might we create a digital service that looks, speaks and behaves like a category expert on power with brands like Zomato and Swiggy for middle class income group and above in Tier 1 and Tier 2 cities of India to increase and ease out product discovery and decrease dropouts at checkout?
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Project metrics
Alongside my team, I worked on arriving at precise problem statements
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Homepage and product listings page

Details on my approach to create a navigation which craters to our wide target audience
I helped in creating a complex component system which catered to multiple use-cases
Our key visual decisions and the reasons behind them
Choosing to have a line iconography style to continue the usage of lines from the brand visual system
1. Information buckets that are relevant to users coming even from ads | 2. Visual representation about source of meat | 3. Newer content buckets to increase engagement | 4. A sticky CTA
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Maximising 'Search's' real estate and creating a shopping journey through 'Search' itself
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1. Opting for snap to scroll vs individual pages | 2. Even after moving to the next step, users can scroll back up to see their progress
3. Introducing tab navigation to switch between different shipment options | 4. Big enough coupon space because everyone loves a discounts | 5. A pop-up cart state for a quick last check
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TAkeaways

1. Developing a design system that encompasses several use-cases and sizes takes time but is worth every second

2. Finding information pegs through brand strategy and converting them to new features that users can use for getting info. In the end, all of it helps to make a purchase decision

3. Finding functional areas to upsell and cross sell and how to use them effectively to do the same

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credits

Creative Director :  Pritha Sahai

Lead UI/UX Designer :  Ashwinikumar Gupta

UI/UX Designer : Jigar Parmar

Jr. UI/UX Designer/s :  Kavisha Bhansali, Aatmi Dalal

Brand Lead :  Jal Chibber

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Know more about me
portfolio 2019
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