Please See

Agency • UX
falcon logo
Please See is a branding studio based out of Mumbai. It is a 10-year-old company which has created brands across sectors and believes in the EQ behind the design.
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Year
2021
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project involvement
High
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role played
Lead UI/UX Designer
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website status
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Concept
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brand problem

How might we establish that PS is an 360 brand building agency with emphasis on quality and business impact in India and overseas?

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UI/UX problem
How might we improve accessing the company case studies for future work collaborations and future hires to leave a lasting impact about the company's processes? How might we add more personal touches to display the company culture while retaining the user onto the website?
Illustration of cubes with text which says 'Disrupting the way modern fintech is built – for good!'
Pieces of the same puzzle which just need a tad bit of restructuring to make it user friendly
CONTEXT IS KEY - The current website has hover interaction with shorter sentences which tends to give incomplete info to the users. By adding more context, we can help users to gain info, aid decision making and increase user retention
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Choosing a split navigation on larger breakpoints to increase usage of filters and at the same time help users through the discovery phase
1. Adding relevant filters with a sticky position to aid accessibility | 2. Even with sub-categories, choosing a quantity indicator on tags to cue a large body of work
Insights from founders of PS and their business team
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The older page confused users as a second case study page. Changing its purpose right from its header, the intent is to cue that PS offers 360° solutions
This creates skim-able headers and helps the users choose which service are they most interested in
Linking more case studies to aid users jump from one page to another and be invested in the website
For a company that values creating experiences, I wanted to bring this through in the 'About" page too.
The earlier page shows basic contact info. A missed opportunity. To bring life to this page, I co-created an approach to use floor maps and polaroids to make it more human
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1. An index which showcases all the different people at PS | 2. Using a polaroids to reminisce memories | 3. Bright colors for special spaces
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TAkeaways

1. Smaller changes make a larger impact

2. Taking insights from daily life and personal experiences, we can build products that just don't look good but feel good as well

3. Always going back to the problem statement helps bring crystal clarity in times of confusion

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credits

Creative Director :  Pritha Sahai

Lead UI/UX Designer :  Ashwinikumar Gupta

Jr. UI/UX Designer : Kushagra Gautam

Brand Lead :  Jal Chibber

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