How do we create a fintech brand that's a market disruptor speaking to traditional and new age businesses?
Creating a user scroll experience that explains how Falcon's products are the foundation for building a diverse variety of fintech products
Designing visuals that transform and adapt for the information on the website, exactly like Falcon customises for different entrepreneurial needs
1. Large and clear headers because a little clarity goes a long way
2. On scroll animated hero illustrations to create a visual hook from the get go
Left Image- Relaying information in an engaging manner by hero-ing "user's choice" even in the design approach
Right Image -Building a dedicated developer section to highlight Falcon's approach of being developer-first
1. Pushing creative boundaries while being mindful that information needs to be simple and succinct.
2. Learning to break IAs in shorter stories that connect with the whole.
3. If its really good, clients will put in the money
Creative Director : Pritha Sahai
Lead UI/UX Designer : Ashwinikumar Gupta
Jr. UI/UX Designer/s : Kavisha Bhansali
Creative Writer : Ashvita Sequeira
Brand Lead : Jal Chibber
Creative Developer : Ivan Baydanutsa
